Updated March 12, 2026

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JCPenney is offering a unique Valentine’s Day promotion, dubbed the Ex Change. On February 14, 2026, from 1–3 PM, bring a piece of jewelry from your ex into select JCPenney stores and trade it for a brand-new piece. The offer includes a free lab-grown diamond necklace, while supplies last. This event is only available in-store at select locations and is open to U.S. residents 18+. Each person can only make one exchange, and no cash or substitutions will be accepted. This is a great opportunity to get a fresh sparkle and start a new chapter in your life.

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