Target has a Halloween beauty event planned for Saturday, October 24, 2026, from noon to 4 p.m. at select stores. The Maybelline and Essie event includes makeup demonstrations and a giveaway of multi-use gem stickers, while supplies last.

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Maybelline and Essie event

Target’s official event page lists a Halloween-inspired demonstration featuring Essie Apricot Oil and Maybelline Peel-Off Lip Liner, along with nail and lip product ideas. The gem stickers are the take-home giveaway; the cosmetics shown in the artwork are demonstration products, not a promised free makeup bundle.

Demonstrations are for ages 16 and older. Target states that supplies are limited. Check the participating-store list on the official Maybelline event page before visiting, and ask the store team about the sticker giveaway when you arrive.

NYX event at select locations

Target’s official calendar also lists a NYX event on October 24, noon to 4 p.m., featuring Epic Ink Liner and Epic Wear Liner Stick demonstrations plus a giveaway. The original DealsFinders artwork shows gem stickers for this event too; confirm the NYX giveaway details with your store. The two events may have different participating locations.

Before you go

Confirm your store’s event time and participation before making a trip. The national pages do not label a single time zone. No coupon token is listed for the Maybelline and Essie giveaway. Stock and available sticker designs may vary.

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