First Responder Discounts (2026)
Find current 2026 discounts for police officers, firefighters, EMTs, paramedics and 911 dispatchers. Every offer names the verification step — most brands confirm your first responder status through ID.me or SheerID before the discount applies.
Each offer is published only after its benefit and eligibility terms appear on the brand’s own page. You will need to validate your first responder status with the brand’s verifier (usually ID.me, sometimes SheerID or GovX) before the discount is applied.
⚡ Quick-Scan: Top First Responder Discounts at a Glance
Compare verified percentage discounts, category types, and required verification portals before you shop.
| Retailer | Discount | Category | Verification | Claim Deal |
|---|---|---|---|---|
| 30% off select products | Apparel & Footwear | 🛡️ ID.me | Claim → | |
| 20% off sitewide | Apparel & Footwear | 🛡️ SheerID | Claim → | |
| Single-use ID.me discount code | Apparel & Footwear | 🛡️ ID.me | Claim → | |
| 15% off | Beauty & Accessories | 🛡️ ID.me | Claim → | |
| 10% off on verabradley.com | Beauty & Accessories | 🛡️ ID.me | Claim → | |
| 20% off one-time purchases | Beauty & Accessories | 🛡️ ID.me | Claim → | |
| 40% off all Bear products | Home & Kitchen | 🛡️ ID.me | Claim → | |
| 10% off | Home & Kitchen | 🛡️ SheerID | Claim → | |
| Exclusive ID.me discount code | Home & Kitchen | 🛡️ ID.me | Claim → | |
| First Responders Offer Program pricing | Electronics & Tech | 🛡️ GovX | Claim → | |
| 10% off mobile plans; Fios from $26/mo; 25% off accessories | Phone & Internet | 🛡️ ID.me | Claim → | |
| Special pricing: App One $9.99/mo (save $3/mo), App+ $19.99/mo (save $9/mo), plus equipment offers | Fitness & Streaming | 🛡️ ID.me | Claim → | |
| Peacock Premium $7.99/mo for 12 months (regularly $12.99) | Fitness & Streaming | 🛡️ SheerID | Claim → | |
| 10% off | Food & Coffee | 🛡️ ID.me | Claim → | |
| 10% off Oura Ring 4 and Ring 4 Ceramic | Health & Wellness | 🛡️ ID.me | Claim → |
Reebok
First responders verify with ID.me in checkout on reebok.com. Applies to select products only.
Claim 30% off select products →
NOBULL
Police, firefighters, EMTs and SAR teams verify through SheerID inside a NOBULL loyalty account; the discount then applies automatically to eligible items with no code.
Claim 20% off sitewide →
On (On Running)
First responders verify with ID.me to receive a single-use code (up to two codes a month; the current value is shown in ID.me). Valid on On.com or the On app only; Limited Edition, Last Season products and gift cards excluded.
Claim Single-use ID.me discount code →
Kendra Scott
First responders show a valid photo ID in a Kendra Scott store, or verify with ID.me at online checkout to receive a coupon code on eligible purchases.
Claim 15% off →
Vera Bradley
First responders verify their eligibility with ID.me to receive the appreciation discount on verabradley.com. Program is personal and cannot be shared.
Claim 10% off on verabradley.com →
R+Co
First responders click “Verify with ID.me” in the randco.com cart; qualifying products then show discounted pricing. Kits and liters excluded; cannot be combined with other codes.
Claim 20% off one-time purchases →
Bear Mattress
Firefighters, police officers, EMTs and 911 dispatchers verify with ID.me from the “Military, Nurse, Responder Discounts” bar at bearmattress.com checkout; the code applies automatically once confirmed.
Claim 40% off all Bear products →
Purple
U.S. law enforcement, EMTs, paramedics and firefighters verify through SheerID on purple.com and receive a single-use 10% coupon by email; show identification at participating Purple retail stores.
Claim 10% off →
Stanley 1913
First responders verify with ID.me on stanley1913.com; a one-time discount code applies automatically at checkout. Excludes customized, sale and clearance items.
Claim Exclusive ID.me discount code →
Samsung
Police officers, paramedics and other first responders create a Samsung account, then verify through ID.me (GovX and WeSalute also accepted) to unlock the offer program prices.
Claim First Responders Offer Program pricing →
Verizon
First responders complete Verizon’s online eligibility check before ordering; the discount shows at the final order step. Personal lines only, plus taxes and fees; cannot be combined with teacher, nurse, student or military discounts.
Claim 10% off mobile plans; Fios from $26/mo; 25% off accessories →
Peloton
EMTs, EMS, firefighters and police/law enforcement verify with ID.me (Peloton’s verification partner) before checkout.
Claim Special pricing: App One $9.99/mo (save $3/mo), App+ $19.99/mo (save $9/mo), plus equipment offers →
Peacock
First responders verify with SheerID to receive a one-time promo code, then redeem it on a new or existing Peacock account. Annual re-verification required; renews at $12.99/mo or the then-current price after 12 months unless cancelled.
Claim Peacock Premium $7.99/mo for 12 months (regularly $12.99) →
Peet’s Coffee
First responders verify their eligibility with ID.me on peets.com to receive the discount.
Claim 10% off →
Oura Ring 4
Active emergency, fire, law enforcement and public safety professionals verify with ID.me on ouraring.com; the preferred price applies at checkout.
Claim 10% off Oura Ring 4 and Ring 4 Ceramic →Offers reflect the source’s terms at the last check. Confirm availability and any local restrictions before requesting or buying.
🚨 First Responder Verification & Savings Guide
Everything you need to know about unlocking exclusive police, firefighter, and EMS discounts online.
Select Your Agency Portal
Most brands on this list verify first responders through ID.me (11 brands) or SheerID (2 brands). Create an account using your agency or personal email.
Upload Service Proof
Accepted credentials include your Department ID Badge, EMT/Paramedic certification, state license, agency paystub, or retirement documentation.
Unlock & Save
Once verified, the retailer immediately reflects the discount in your cart or issues a single-use promotional code for online checkout.
Who Qualifies for First Responder Discounts?
While individual retailer policies vary, most programs cover active, retired, and volunteer personnel across:
💡 Pro-Tip 1: Stack with Clearance Sales
Brands like Reebok and Bear Mattress often allow first responder discounts to stack with clearance sale pricing, yielding up to 50%+ in total savings.
💡 Pro-Tip 2: Single ID.me Profile Works Across Stores
You only need to verify your first responder credentials once. Your verified ID.me profile instantly unlocks discounts at Reebok, Purple, Kendra Scott, and more.
💡 Pro-Tip 3: In-Store Physical Badge Presentation
Several brands (such as Under Armour and Verizon) also honor physical first responder badges or agency identification cards at retail store registers.
💡 Pro-Tip 4: Use Your Official Department Email
Entering an active .gov or agency email address frequently allows automated verification in under 60 seconds without manual document review.
Frequently asked questions
Who qualifies as a first responder for these discounts?
Each brand sets its own list, but most programs cover police and law enforcement officers, firefighters, EMTs, paramedics and 911 dispatchers, and several include search-and-rescue teams. The eligible roles are named on each card, and this page holds 15 offers that passed a recent check against the brand’s own terms.
Do I need to validate my status with ID.me?
Almost always. Most brands here verify first responders through ID.me; a few use SheerID or GovX, and some also accept a photo ID or agency credential in store. Create your ID.me account once, choose the First Responder group, upload proof such as a badge, agency ID or certification, and the same account then unlocks every ID.me-backed discount on this page.
How do I apply a first responder discount at checkout?
Click “Verify with ID.me” (or the brand’s SheerID/GovX link) in the cart or on the discount page, sign in, and the brand either applies the discount automatically or emails a single-use code. Codes are personal and usually cannot be shared or combined with other promotions.
Are first responder discounts available year-round?
The offers listed here are ongoing brand programs, not one-day appreciation events, unless a card shows start and end dates. Terms, percentages and exclusions can change at any time, so confirm the current offer on the brand’s page before you buy.
