Hold onto your popcorn, Prime Video fans, because things are about to get a little…advertised. Starting January 29th, those uninterrupted binges might be interrupted by commercials. Don’t fret, you have options!

Choice Time:

  1. Embrace the Ads: If a few commercials don’t ruffle your feathers, stick with your current plan and enjoy the show (with a few interruptions).
  2. Go Ad-Free for $2.99/Month: For those who crave uninterrupted viewing, a new ad-free tier is landing for an extra $2.99 monthly. Your call!

What’s the Deal?

  • Ads will only appear on Prime Video content, not on anything you’ve already rented or purchased.
  • Expect way fewer ads than you’d see on regular TV or other streaming services. Amazon promises a “light and breezy” ad experience.
  • The ad revenue (or your optional fee) fuels the creation of even more awesome content.

Don’t Worry, Prime Perks Remain:

All the other Prime goodies you love—fast shipping, exclusive deals, music streaming—are still yours to enjoy. You won’t be charged for the new ad setup until January 29th, and your subscription auto-renews, but you can cancel anytime.

So, Prime Video fam, it’s ad-venture time! Choose your path, settle in, and keep enjoying the entertainment. (Just maybe with a few breaks for commercials, starting January 29th.)

Bonus Tip: Students, snag a free Prime membership while you’re at it! Click here for the deets.