Google is upping its AI game with the launch of Gemini Advanced, a powerful new chatbot exclusively available through its AI Premium subscription plan. For $20/month, subscribers get access to this supercharged AI alongside the standard benefits of Google One.

This premium tier puts Google in direct competition with OpenAI’s ChatGPT Plus. Google also offers a free-to-use chatbot, the upgraded Gemini Pro (formerly known as Bard).

This evolution of Google’s AI signals a larger push to stay relevant in a world where search engines may soon hold less sway. In the future, subscribers might see tools like Gemini Advanced working within Gmail and Google Docs, but there’s no exact timeline yet.

The new Gemini Advanced promises abilities on par with or exceeding those of OpenAI’s GPT-4, boasting better context understanding and advanced capabilities like coding. While launching with English support, a multilingual future is planned.

Google’s move offers a competitive choice for those wanting cutting-edge AI. Not only do you get the top-tier chatbot, but AI Premium comes with 2TB of cloud storage, advanced photo editing tools, and a 10% rebate on Google Store purchases. For users already in the Google ecosystem, it’s a tempting alternative to ChatGPT Plus.

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