Chipotle Celebrates “No Quitters Day” for the Third Year, Launching SMS Community to Support Guest Goals
“The second Friday of January, often dubbed “Quitters Day,” is notorious for being the day many people abandon their New Year’s resolutions. Since 2023, Chipotle has bucked this trend by celebrating “No Quitters Day” and rewarding guests who maintain healthy habits throughout the month. As Chipotle enters its third year of this unique celebration, the company is introducing a motivational text message community via SMS to empower guests in achieving their goals.
